Kempinski Hotel Suzhou recently concluded its 2024 Double 11 promotional campaign with outstanding results, achieving total sales exceeding RMB 2.2 million across multiple platforms. The promotion leveraged various e-commerce platforms and the hotel’s official channels, drawing significant attention from consumers through attractive offers and the hotel’s well-established reputation for quality.
During the event, Kempinski Hotel Suzhou utilized professional livestream hosts to showcase its diverse range of offerings, including luxurious accommodations, dining experiences, and bespoke wedding and meeting packages. Limited-time “Early Bird” deals and flash sale packages sparked high demand, with many offers selling out in record time.
Blending Festive Spirit with Strategic Marketing
The hotel creatively incorporated festive themes into the campaign, featuring videos that highlighted Suzhou’s enchanting winter scenery and a sneak peek of the hotel’s upcoming Christmas market. These efforts provided customers with a rich and immersive experience. To maximize the promotion’s reach, the hotel adopted a multi-channel marketing strategy, combining short videos, social media campaigns, and targeted e-commerce advertisements, significantly enhancing brand visibility.
Foundation for a Festive Season
The success of the Double 11 campaign not only underscores the strength of Kempinski Hotel Suzhou’s brand but also paves the way for an exciting Christmas season. With an array of festive events and premium offerings planned, the hotel is ready to delight its guests and create memorable holiday experiences.